The Episcopal Church
Jesus Movement logo & branding
Role: Design, Concept
Client: The Episcopal Church
I worked closely with the international Episcopal Church Headquarters to design the logo and branding for their “Jesus Movement” campaign. The logo and guidelines were included in the style guide and deployed across materials internationally.
The Process
Inspiration: Lubalin and Vintage Post Cards
Brainstorming: Rough sketches and notes from my sketchbook
Ironing things out: Sketches + concept, first round (click to scroll through)
Iterations in black and white:
Client feedback was to flip the hierarchy of information, showcasing the tagline as opposed to “The Jesus Movement”
Final client choice in multiple color iterations
The updated Visual Identity Guide
