the wall street journal education activation campaign
Agency: The Box for The Wall Street Journal
Role: Design, Art Direction, Concept
I concepted and designed the look and feel of the education activation campaign for the Wall Street Journal, which is a campaign to encourage students to activate their free memberships. The look and feel was also deployed across multiple platforms and other campaigns within the education department, including materials surrounding the site launch for the newly designed education site.
Initial moodboard chosen by the client.
A print ad concept.
An email blast template.
An alternate color scheme and messaging for the print ad concept.
Concepts for Facebook ads.
Display ads deployed across multiple websites.
Concept designs for “membership tiles” – visuals for advertisements for the new education site refresh launch.
Banner ads based on the look and feel adapted for the WSJ education site relaunch.
A storyboard for the education video. The video was animated by Laura Salabury and can be seen here: https://education.wsj.com/